Before you push a single click to a Peru offer, confirm three things: the operator holds a current MINCETUR authorization (not just a “license pending” claim), your creative and landing pages carry the mandatory responsible-gambling disclosures, and your traffic sources can actually verify age and geolocation at the point of entry. Peru’s Law No. 31557 has been fully enforceable since February 2024, MINCETUR has issued 92 operator authorizations as of mid-2026, and the ministry is now routing unlicensed promotion cases through INDECOPI, Peru’s consumer-protection authority — which means the enforcement risk for affiliates is no longer theoretical.

TL;DR

• Peru’s remote gaming and sports betting market has been regulated under Law No. 31557 (2022), amended by Law No. 31806 (2023), and implemented by Supreme Decree No. 005-2023-MINCETUR since February 9, 2024.
• As of mid-2026, MINCETUR reports 47 remote sports betting authorizations and 45 remote gaming authorizations — 92 total — plus 349 registered service providers and 8 accredited testing laboratories.
• Only operators holding a valid MINCETUR license may legally advertise in Peru; promoting an unlicensed brand exposes affiliates to consumer-protection action through INDECOPI, not just a chargeback from the network.
• Advertising must avoid targeting minors and must not obscure the responsible-gambling messaging operators are required to display — this is a compliance surface that touches your creatives directly, not just the operator’s terms page.
• Public source numbers on licensed operator counts don’t fully agree with each other (67 vs. 92, depending on the source and date), which is itself a useful signal about how fast this market is still moving.

Why Peru Became a 2026 Conversation — What Actually Changed

Peru isn’t a new gambling market. Land-based casinos and slot halls have operated under a permit system for two decades. What changed is online. Peru enacted legislation to regulate remote gaming and online sports betting by publishing Law No. 31,557 in the Government Gazette on August 13, 2022, a bill signed under then-president Pedro Castillo. The original text had a hole affiliates should know about even if it’s now closed: it only covered operators with a physical presence in Peru, which would have let purely offshore books keep running untaxed and unlicensed while local platforms absorbed the compliance cost. Lawmakers fixed this with Law No. 31806, which modified Law No. 31557 and was signed into the Official Gazette after President Dina Boluarte’s approval in July 2023.

The operative document for anyone doing due diligence is the implementing decree, not the law itself. Supreme Decree No. 005-2023-MINCETUR was issued on October 13, 2023, and it’s what actually spells out licensing mechanics, technical standards, and — critically — the timeline. The regulation came into force 120 days after publication, on February 9, 2024, and MINCETUR opened a licensing window running from February 10 to March 10, 2024, for any company already active in the market to apply. Miss that window without applying, and you weren’t grandfathered — you were operating illegally, full stop, with prison sentences of one to four years under Article 243-C for unauthorized online casino or sports betting operation.

The uptake tells you this wasn’t a paper exercise. During the first 30 days of enforcement, 145 authorization requests came in from national and international companies, 144 affiliated service providers registered, and 7 international certification laboratories got accredited, submitting 184 requests to homologate technological platforms, gaming programs, progressive systems, and gaming modalities. That’s not a slow bureaucratic trickle — that’s an industry moving fast because the alternative was a market exit.

Two and a half years on, the numbers have kept climbing, though not everyone reports the same total, which matters if you’re trying to size the market. A regulator update circulated in the past several weeks put the picture at 47 authorisations for remote sports betting and 45 for remote gaming, 349 registered providers spanning platforms, odds compilers, payment gateways and identity verification systems, and eight accredited testing laboratories — that’s Yuri Guerra, General Director of Casino Games and Slot Machines within MINCETUR’s gaming directorate, speaking in an interview covered by G3 Newswire. A separate tracker citing MINCETUR figures put the operator count at roughly 67 licensed platforms as of June 2026. Neither figure is wrong exactly — “authorizations” (which can include separate sports betting and gaming licenses for the same corporate group) and “unique licensed operators” aren’t the same denominator, and MINCETUR hasn’t published a single reconciled number publicly as of this writing. If a network tells you “Peru has X licensed operators,” ask which count they mean before you build a media plan around it.

The revenue side is less ambiguous. In its first full year under the new rules, the regulated market generated around PEN 419.5 million — about USD 124 million — in gambling tax revenue in 2025 across casinos, slots, remote gaming and remote sports betting, according to MINCETUR figures cited by Vixio GamblingCompliance. Licensees confirmed under the new regime include Betano, Bet365, Betsson, Apuesta Total and Inkabet, all operating under a 12 percent GGR-style tax on net winnings — a rate regional regulators in Brazil and Chile have referenced in their own tax debates. That’s the shape of the market you’d be sending traffic into: a handful of internationally recognized brands, a formal tax base, and a regulator that’s visibly using Peru’s rollout as a reference case for the rest of the region.

What the Regulation Actually Means for an Affiliate Running Traffic

Strip away the legal language and three things change for you as a media buyer once a GEO goes from gray to licensed.

The offer list shrinks, but the offers that remain are durable. In a gray market, you can run whatever brand converts, and the operator’s own risk tolerance is the only ceiling. In Peru now, only operators with a valid Peruvian license are allowed to promote online gambling or sports betting — full stop. That cuts your available offer pool down to the licensed set, but it also means those offers aren’t going to vanish overnight because a payment processor got spooked or a bank froze an account. A six-year, renewable license is a different kind of stability than an offshore brand’s “we’ve been running for eighteen months, seems fine.”

Advertising standards apply to your creative, not just the operator’s landing page. Gambling ads must not target or include minors, and marketing materials must reflect a commitment to responsible gambling and avoid content that could be considered misleading or socially irresponsible. In practice, this means your ad units, your pre-landers, and your social creative all sit inside the same compliance perimeter as the operator’s own site. If your pre-lander implies guaranteed wins, uses imagery that skews toward a youth audience, or strips out age-gating language to boost CTR, you’re not just risking a network flag — you’re creating exposure for the operator’s license and, per the enforcement pattern below, for yourself.

Geo-targeting precision stops being optional. Peru requires KYC at onboarding and deposit and betting limit tools under Article 13.7, plus temporary or permanent self-exclusion options under Article 13.8 of Supreme Decree 005-2023-MINCETUR. Those are operator-side obligations, but they only work if the traffic hitting the operator is actually Peruvian. Affiliates running VPN-friendly traffic or geo-leaking creative into Peru from adjacent markets aren’t just wasting spend on a market with strict local KYC — they’re generating exactly the kind of “unauthorized promotion” pattern the regulator is now actively pursuing (see the enforcement section below).

One area the public rulebook doesn’t spell out cleanly: whether affiliates and media-buying entities need their own MINCETUR registration, separate from the “linked service provider” category that covers platform vendors, payment gateways, and odds compilers. MINCETUR’s service-provider register was built for companies supplying systems, games, payments, or other technologies to the regulated market, and public applicant volumes (145 operator applications, 144 service-provider registrations) suggest the register is broad, but nothing in the sources reviewed for this article confirms that a pure traffic/affiliate marketing entity is required to register as a linked provider, as opposed to simply working under an operator’s existing compliance umbrella. If you’re running meaningful volume into Peru, that’s a question for a Peru-licensed lawyer before launch, not something to infer from a forum thread.

The Due-Diligence Checklist Before You Push Traffic Into Any New Regulated GEO

This is the framework I run before touching a new regulated market, with Peru-specific answers filled in where the research supports them.

Check	What you’re confirming	Peru-specific answer (as of this writing)
Regulator identity and authority	Who actually issues and revokes licenses	MINCETUR, through its Directorate for the Authorisation and Registration of Remote Gaming and Remote Sports Betting (created in 2025)
Governing law and effective date	Whether the framework is fully in force or still transitional	Law 31557 (2022), amended by Law 31806 (2023), implemented by Supreme Decree 005-2023-MINCETUR, in force since Feb 9, 2024
License verification method	How you confirm an operator’s license is real and current, not claimed	MINCETUR’s public registry, accessible via gob.pe, listing authorized platforms and service providers
Tax and revenue-share exposure	Whether operator economics under the new tax regime will hold up your CPA/RevShare terms	12% GGR tax plus a Selective Consumption Tax on stakes — 0.3% through June 30, 2025, rising to 1% from July 1, 2025
Advertising restrictions	What your creative and landing pages are and aren’t allowed to say or show	No targeting of minors; mandatory responsible-gambling messaging; only licensed brands may be promoted at all
Affiliate-specific registration obligation	Whether you need to register with the regulator	Not clearly codified in public guidance for pure traffic entities — treat as an open legal question, not a settled “no”
Enforcement track record	Whether the regulator actually acts on violations, or just publishes rules	Active — see enforcement section below, including site/app blocking and INDECOPI referrals
Payment rail compatibility	Whether local banking/payment methods will actually settle deposits and payouts	Crypto is prohibited as a direct deposit method; fiat gateways, cards, and local rails apply
KYC/AML friction on the operator side	Whether your funnel’s conversion assumptions survive real identity verification	Mandatory KYC at onboarding, deposit/betting limits, and self-exclusion tools are legally required
Industry consensus / event signal	Whether the market has enough critical mass to sustain a dedicated affiliate vertical	Yes — a dedicated regional affiliate summit (LiGA) launched around Peru’s framework in 2026, though sources disagree on exact dates

The pattern worth internalizing: in a gray market, your due diligence is mostly about the operator’s payment reliability and tracking accuracy. In a regulated market, you’re also underwriting regulatory risk that sits above the operator — a risk that can shut down your funnel even if the operator itself never misses a payout.

Real Cases and Enforcement Precedent

This is where Peru starts to look less like a paperwork exercise and more like a market with teeth, and it’s the part of this due-diligence process affiliates skip most often.

On the licensing side, the numbers show real churn, not just growth. Mincetur has closed illegal establishments and coordinated actions to reduce the presence of clandestine platforms through its General Directorate of Casino Games and Slot Machines, including contacting payment institutions to block transactions and services to illegal gambling operators. That’s not a hypothetical enforcement power sitting unused in the statute — it’s an active workstream. Through 2025, MINCETUR closed seven illegal casinos and slot parlours and thirteen unauthorised sports betting locations, destroying 557 slot machines operating outside the legal framework, with operations continuing into 2026 across Puno, Lambayeque, Cajamarca, Lima and La Libertad, shutting seven more unlicensed remote betting operations and two slot parlours.

The part that should get an affiliate’s attention specifically is the digital enforcement track. Peru’s Ministry of Transport and Communications has begun blocking websites, IPs, URLs and apps tied to unauthorised operators, with MINCETUR pursuing individuals and companies promoting illegal gambling through INDECOPI, the national competition and consumer-protection authority. Read that clause again: “individuals and companies promoting illegal gambling.” That’s the affiliate and media-buying layer, named explicitly as an enforcement target, not just the operator. Guerra was reportedly direct about the residual challenge — offshore platforms, VPN access, and alternative payment rails remain a live workaround problem for the regulator, which is exactly the traffic pattern some arbitrage operations are tempted to run.

On the financial penalty side, the numbers are large enough to matter to a small operation. Operators who fail to obtain a license while continuing to offer remote gaming face fines of up to 990,000 soles, roughly £207,000, on top of license revocation and potential criminal prosecution. The law doesn’t spell out a parallel fine schedule specifically for affiliates in the sources reviewed here, but the INDECOPI referral pathway means the exposure isn’t limited to the operator’s balance sheet — it’s a process that can reach whoever is running the promotion.

On real operator names: the transition from a fragmented offshore market to a shortlist of MINCETUR-licensed brands is documented, not speculative. MINCETUR has issued licences to operators including Betano, Bet365, Betsson, Apuesta Total and Inkabet. That’s useful for an affiliate two ways — it tells you which brands are safe to run without a manual license check, and it tells you that the pre-regulation roster of offshore books running Peru traffic without local presence is now a much smaller, riskier list than it was in 2023.

What the Industry Is Actually Saying

Peru’s rollout was significant enough to generate its own dedicated affiliate conference, which is a reasonable proxy for how seriously the buy-side treats the market. The inaugural LatAm iGaming Affiliate (LiGA) Summit was set for Lima, with agenda tracks covering affiliate compliance, responsible marketing, AML/KYC requirements, player protection, and the shift toward creator-led acquisition in the region. Worth flagging directly: source dates for this event don’t agree. Press materials from May 2026 listed the event for June 15–16, 2026, at the El Pardo Lima – A DoubleTree by Hilton; a Yogonet report published roughly two weeks before this article was researched listed the same summit for September 17–18, 2026, at the same venue. That’s either a rescheduling that wasn’t uniformly reflected across press coverage, or two separate reporting errors — either way, anyone planning to attend or reference it should verify directly with the organizer (Eventus International) rather than trust any single press release, including this one.

On substance, the framing from industry commentary tracks with what the checklist above already covers. Nicolás Samohod, Founder and Managing Partner of Samohod Law Firm, speaking to Yogonet ahead of the 2026 summit, made the case that regulatory predictability — a legal framework that gives operators genuine certainty, paired with a tax regime that doesn’t function as a de facto confiscation — is the real precondition for a market to mature into something orderly and sustainable, rather than regulation for its own sake. That’s a lawyer’s framing, but it maps onto an affiliate’s practical concern: a tax regime operators view as punitive tends to produce margin pressure that eventually shows up as worse CPA terms or slower payment cycles for the traffic side.

On the operator-association side, Ricardo Solano Delgado — a lawyer specializing in gaming and betting law who serves as president of Remote Gaming and Sports Betting Operators of Peru (OJADA) — has been a recurring voice explaining the practical mechanics of MINCETUR’s certification and homologation process to trade press, walking through how platform and game approvals move through accredited local laboratories. No direct quotable line from him surfaced in the sources checked for this piece, so treat this as a paraphrase of his documented role and commentary, not attributed speech.

The absence worth noting: little public commentary from the sources reviewed here addresses affiliate marketing regulation specifically, as distinct from operator licensing. The LiGA Summit’s own agenda description references “affiliate compliance” and “creator-led acquisition” as discussion tracks, which suggests the industry recognizes this is an unresolved area worth a dedicated conversation — not one where the rules are already fully settled.

Regulated vs. Gray: What Actually Changes for Arbitrage Economics

Dimension	Gray-market GEO	Peru under Law 31557
Offer stability	High churn — brands appear and disappear with payment processor risk	Six-year renewable licenses; a shortlist of internationally recognized operators
Payout reliability	Depends entirely on the operator’s own risk appetite	Backed by a licensed entity with local legal presence and MINCETUR oversight
Creative restrictions	Minimal — network policy is often the only ceiling	Legally binding: no targeting minors, mandatory RG messaging, licensed-brand-only promotion
Enforcement risk to the affiliate	Low — usually limited to network bans or payment freezes	Real — INDECOPI referrals and site/app blocking target promotion of illegal gambling
Traffic quality requirement	Volume often tolerated even with geo-leakage	KYC-heavy funnels mean leaked/VPN traffic converts poorly and adds legal exposure
Margin structure	Can be thin due to processor and chargeback risk	Operator-side tax burden (12% GGR + up to 1% ISC) shapes sustainable CPA/RevShare terms
Entry cost for the affiliate	Near zero — just find a working offer	Real cost — legal review, compliant creative production, verified geo-targeting infrastructure
Upside	Fast to test, fast to abandon	Durable traffic relationships, less volatility, defensible if scrutiny increases regionally

The honest read: gray markets reward speed and tolerance for churn. Regulated markets like Peru reward the affiliates willing to build compliant infrastructure once and run it for years, because the offer list isn’t going to reshuffle every quarter the way an unregulated GEO’s does. If your operation is built entirely around fast-test, fast-abandon economics, Peru’s compliance overhead will feel like dead weight. If you’re trying to build a durable book of business in LatAm iGaming, it’s closer to the opposite — one of the few markets in the region where the rules are actually written down.

FAQ

Is it legal for affiliates to run traffic to iGaming offers in Peru?

Yes, but only to operators holding a current MINCETUR license. Promoting an unlicensed brand — even one that used to be legal before February 2024, or one still operating from an offshore jurisdiction without Peruvian authorization — falls under the same “unauthorized promotion” enforcement track that has already produced site blocks and INDECOPI referrals against individuals and companies, not just operators.

How do I verify an operator is actually licensed before signing an affiliate deal?

Check MINCETUR’s public registry of authorized platforms and service providers, published on gob.pe. Don’t rely solely on the operator’s own claims or a network’s offer-page badge — cross-reference the brand name against the registry directly, since public figures on total licensed operators vary between sources (roughly 67 to 92 depending on which count and which date you’re looking at).

What tax structure applies to operators, and does it affect affiliate payment terms?

Licensed operators pay a 12% tax on gross gaming revenue plus a Selective Consumption Tax on stakes — 0.3% through June 30, 2025, rising to 1% from July 1, 2025. This is an operator-side obligation, not a direct affiliate tax, but it shapes the margin operators have available to offer competitive CPA or RevShare terms.

Are there specific advertising restrictions affiliates need to follow, beyond what the operator requires?

Yes. Ads and marketing materials must not target minors, must reflect responsible-gambling commitments, and can only promote licensed brands. This applies to your creative and pre-landers directly — it’s not something you can outsource entirely to the operator’s compliance team, since enforcement can reach the party actually running the promotion.

Do affiliates need their own MINCETUR registration to legally operate in Peru?

This isn’t clearly settled in public regulatory guidance. MINCETUR maintains a “linked service provider” registry aimed at platform, payment, and technology vendors, and it’s not confirmed in available sources whether pure traffic/media-buying entities fall under that requirement or operate under an operator’s existing compliance coverage. Treat this as an open question requiring local legal counsel before running meaningful volume, not an assumed “no.”

Is Peru worth prioritizing over other LatAm iGaming GEOs in 2026?

It’s one of a small number of regional markets — alongside Colombia and Argentina — with a genuinely codified, enforced framework rather than a gray-market default. That stability is the pitch, but the tradeoff is real compliance overhead most gray-market affiliate operations aren’t set up to handle. Whether it’s worth prioritizing depends on whether your operation is built for volume-and-churn or for durable, defensible traffic relationships.